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This study examines the media coverage of Kashmir issue in the wake of assassination of Burhan Wani - a young Kashmiri freedom fighter. For this purpose, four widely circulated Pakistani newspapers of English and Urdu language (i.e. Dawn, the News, Jang and Nawa-i-Waqt) have been selected and their reportage for three continuous months has been examined. This examination is conducted within the theoretical approach of peace journalism (Galtung, 1985; 2003) and framing (Goffman, 1974). Findings indicate that media remained inclined towards war-oriented journalism and war-frames dominated the coverage as compared to peace-frames. In comparison between English and Urdu media coverage, the contents of Urdu media were carrying more war-frames as compared to English media. The study concludes that increased war-oriented coverage might be attributed to the historical background and state policy towards Kashmir issue, which seem difficult to be disregarded in reporting. Furthermore, since the “objectivity” or “detachment” is considered to be foremost prerequisite of good journalism, Pakistani media could not have avoided reporting violence and human rights violations that took place in Kashmir