This quantitative study examines the links between entrepreneurial, market, technology, learning, and networking orientations and organizational development, with firm innovativeness as a mediator. It aims to explain how strategic orientations influence growth and how innovativeness mediates these relationships, drawing on the Resource-Based View. The study addresses a literature gap and offers insights for leaders and policymakers to guide strategic decision-making for long-term development. Using SEM, factor analysis, and Pearson correlation, 190 questionnaires will be distributed to manufacturing firms. 

Keywords: entrepreneurial orientation, market orientation, technology orientation, learning orientation, networking orientation, firm innovativeness, organizational development.