The research study focuses on the understanding of the concept of Green Hushing (GH) in the textile sector in Pakistan, where the textile firms intentionally take silent sustainability measures. It examines how Regulatory Ambiguity (RA), Competitive Pressure (CP), Stakeholder Indifference (SI), and Organizational Inertia (OI) influence this strategic silence. The issue was analyzed by conducting a survey among the participants of the textile sector on sustainability and communication. The relationship between the proposed framework, consisting of RA, CP, SI, and OI, and GH was tested by Structural Equation Modeling (SEM). This research study's findings show that RA and OI positively affect GH, which is one of the manifestations of ineffective regulation and internal resistance to disclosure. GH is negatively affected by SI, and this demonstrates that transparency is promoted by the involvement of the stakeholders. CP is characterized by a conditional effect as market forces call on selective silence in some cases. The findings are limited to the textile industry in Pakistan, with the recommendation that another study can be conducted in other industries and countries. This necessitates changing the policy, organization, and stakeholder participation to reduce GH and facilitate plausible sustainability reporting.

Keywords: Green Hushing (GH), Regulatory Ambiguity (RA), Competitive Pressure (CP), Stakeholder Indifference (SI), and Organization Inertia (OI)