Font Size:
Influence of Foreign TV Programs on Fashion, Lifestyle and Language of Youth
Abstract
Culture is considered to be very closely related to media as different studies show that media shapes the culture and culture also influences the content of media. The cultural influence of dominant media has been recognized across the world. Media globalization has threatened the identity of nations. This study aims to explore the effects of foreign entertainment TV programs on culture particularly fashion, lifestyle and Urdu language in the youth of Pakistan. The sample of the study was taken from the university students of Islamabad and Rawalpindi. The findings of the study strongly support that proposition that foreign entertainment TV programs have deep influence on fashion, lifestyle and language of youth.
References
Barker, C. (1999). Television, globalization and cultural identities. Philadelphia: Open University Press.Burton, G. (2002). More than meets the Eye: An introduction to media studies. London: Hodder Education Publishers.Carey, J. W. (2002). Globalization isn‟t new; Anti-globalization isn‟t either: September 11 and the history of nations. Prometheus, 20(3), 289-294.Gerbner, G., & Gross, L. (1976). Living with television: The violence profile. Journal of Communication, 26 (2), 173–199.Herman, E. S., & Chomsky, N. (2002). Manufacturing consent: The political economy of the mass media. New York: Pantheon.Imade, L. O. (2003). The two faces of globalization: Impoverishment or prosperity? Retrieved from globalization.icaap.org/content/v3.1/01_imade.htmlKellner, D. (1990). Television and the crisis of democracy. Boulder: Westview Press.Kraidy, M. M. (2002). Globalization of culture through the media. Encyclopedia of Communication and Information, 359-363.Krugman, P., & Verables, A. J. (1995). "Globalisation and the inequality of nations". Quarterly Journal of Economics, 110, 857- 880McChesney, R. W., & Nichols, J. (2000). It’s the media, stupid. New York: Seven Stories PressMcPhail, T. L. (1987). Electronic colonialism: The future of international broadcasting and communication. Newbury Park, CA: Sage PublicationsMorozova, E. (2010, Feb). Mass media influence on the national language in the epoch of globalization. Retrieved from http://www.inst.at/trans/17Nr/8-13/8-13_morozova.htmPennycook, A. (2013). The cultural politics of English as an international language. New York: Routledge.Schiller, H. J. (1973). Communication and cultural domination. White Plains, NY: International Arts and Sciences Press.Schiller, H. (1993). Transnational media: Creating consumers worldwide. Journal of International Affairs, 47 (1), 47–58.Selznick, B. (2008). Global television: Co-producing culture. Philadelphia: Temple University Press.Tan, A. S., & Tan, G. K. (1985). American TV in the Philippines: A test of cultural impact. Journalism Quarterly, 64, 65-144.Thussu, D. (2000). International communication. London: Arnold.Tomlinson, J. (1991). Cultural imperialism. Baltimore, MD: Johns Hopkins University Press.Tomlinson, J. (1999). Globalization and culture. Chicago: University of Chicago Press.
Full Text: PDF
Refbacks
- There are currently no refbacks.
