Font Size:
Indigenous media programmes in foreign languages as strategy to enhance the globalisation of the Nigerian culture
Abstract
The growing globalisation of the Nigerian motion pictures(Nollywood) and the Nigerian hip-hop music production hascaught the attention of many scholars, politicians and critics.These two sectors of popular culture production, so farrepresent the major vectors of Nigeria's contribution to theinternational communication flow. Despite this favourablesituation, additional efforts are still necessary, to enhanceNigeria's contribution to the global information flow. Based onsemi-structured interviews with experts and secondary data,this paper argues in defence of the use of indigenous mediaprogrammes in foreign languages as strategies to enhance theglobalisation of the Nigerian culture. The paper contends thatNigerian news and cultural production strategies shouldperfectly emulate big international (Western) news agenciesthat broadcast in a diversity of foreign languages includingEuropean, Asian modern languages; and even some Africanvehicular languages. The paper explores a number ofimperatives for such a project to effectively emerge andsurvive in the Nigerian media and cultural ecology. It equallyanalyses the prospects of such an initiative and identifiespotential challenges to it. The paper finally provides ways ofovercoming these challenges.
References
Bisina, A. & Henah, J. P. (2013). Anthropology of tourism inNigeria: Implication for social studies and education. Globaladvanced research journal of educational research and review, 2(2),20-25.Branston, G. & Stafford, R. (2006). The media student’s book. NewYork: Routledge.Cremer, C.; Keirstead O. & Yoakam, D. (1996). ENG television news.New York: McGraw-Hill.Dominick, J. R. (2011). The dynamics of mass communication (11th ed.).New York: McGraw-Hill Series.Endong Floribert P. (2014). Westernisation of audiences as a threatto the indigenisation of media broadcast in Nigeria. JMC:Journal of media and communication studies, 6(8), 121-129.Effiom, E. V. (2005). Electronic media management in a developingdemocracy. Calabar: Balynhen Nigeria Limited.Ekpang, E. J. (2008). Globalization and cultural imperialism: TheNigerian experience. West African Association forCommonwealth Literature and Language Studies, 2(2), 1-17.Essoh N. E and Endong, F. P. (2014). French language teaching inNigeria and the indigenisation philosophy: Mutualbedfellows or Arch Foe? Journal of Foreign Languages Culturesand Civilisations, 2(1), 145-157.Federal Republic of Nigeria (2004). National policy on education (4thed.). Lagos: NERDC.Hamelink J. C. (1996). Cultural imperialism and national identity innotable selection in mass media. Jarice Hanson & Maxcy David(Eds.), Dusking publishing Group/Brown & Benchmarkpublishers, Guilford.Idowu, S. O. (1999). Media in Nigeria’s security and developmentalvision. Ibadan: Spectrum Books Limited.Ibok, Ekpenyong (2008). Globalizing Nigeria’s culture through thecontemporary blend of indigenous Pop-Rap music. WestAfrican Association for Commonwealth Literature and LanguageStudies (WAACLALS), 2(2), 18-34.Iyorza, S. (2008). Media imperative for the globalisation ofNigerian culture. West African Association for CommonwealthLiterature and Language Studies, 2(2), 79-111.Jarice, H. and Maxcy, D. (1996) Sources: Notable selections in massmedia. Guilford: Dusking Publishing Group/Brown &Benchmark Publishers.Kerr, D. (2011). The new media and knowledge formation inAfrica. In Biakolo and Agina (Eds.) Journalism and New MediaTechnologies in Africa. Lagos: Center for Black and AfricanArts and Civilisation, pp.13-30.Koblowe, O. & Madu, O. (2013). Programming content of Nigerianbroadcast media: Towards an indigenizing paradigm. Estudosem Comunicacao, 1(8), 75-91. Retrieved March 2014, from www.estudosemcomunicacao.comMbanefo, E. (2011). University French Teachers Association of Nigeria(UFTAN) 14th Annual Conference. Programme/Book of abstracts.Calabar: UFTAN, pp.53-54.McQuail, D. & Windahls, S. (1993). Communication models for thestudy of mass communication. Edinburgh: Pearson EducationLimited.
Full Text: PDF
Refbacks
- There are currently no refbacks.
