Journal of Media Studies, Vol 29, No 1 (2014)

Font Size:  Small  Medium  Large

Citizens' Role in Nation Branding: A case of Pakistan in terms of Women rights and girls' education

Khola Younas Ansari

Abstract


Brand image is as important for a nation or country as it is forproducts and companies. Social Media has enabled the citizens to playa significant role in branding of countries and promote their positiveimage. Pakistan is portrayed negatively in terms of women rights andgirls' education in the world. This study aims at finding out the roleplayed by social media users in order to portray a positive image ofPakistan through their tweets regarding women rights and girls'education. Through the content analysis of 449 tweets, the findingsindicate that Pakistan was promoted as a country not giving rights towomen and girls. The negative repute of the country needed theattention of Pakistani social media users in order to paint apraiseworthy image.

References


Allen E. (2013, January 4). Update on the Twitter Archive at theLibrary of Congress. Library of Congress Blog. Retrieved fromhttp://blogs.loc.gov/loc/2013/01/update-on-the-twitterarchive-at-the-library-of-congress/Anholt S. (2005). Plug into your National Brand. Retrievedfromhttp://www.tradeforum.org/Plug-into-Your-National-Brand/Arandilla R. (2012, February 13). A History You Will Love: HowOnline Social Networking Began. 1st Web Designer. Retrievedfrom http://www.1stwebdesigner.com/design/historysocial-networking/Dawn.com. (2011, July 10). Pakistan needs to tweet more.Retrievedfromhttp://www.dawn.com/news/642962/pakistan-needsto-tweet-moreEldon, E., (2012, February 1) Facebook’s S-1 Reveals: 845 MillionUsers Every Month, More Than Half Daily, Half Mobile.Techcrunch. Retrievedfromhttp://techcrunch.com/2012/02/01/facebooks-s-1-845-million-users-every-month-more-than-half-daily-and-nearlyhalf-mobile/Farrell, H., &Drezner, D. W. (2008). The power and politics ofblogs. Public Choice, (134). pp. 15-30. DOI 10.1007/s11127-007-9198-1Holton, A. E., Baek, K., Coddington, M. &Yaschur, C. (2014)Seeking and Sharing: Motivations for Linking on Twitter,Communication Research Reports, 31:1, 33-40, DOI:10.1080/08824096.2013.843165Internet Live Stats. (2014, October 12). Twitter Usage Statistics.Retrieved from http://www.internetlivestats.com/twitterstatistics/Kimonye M. (2014, August 13). Managing a nation brand duringcrisis. Retrieved fromhttp://www.capitalfm.co.ke/eblog/2014/08/13/managinga-nation-brand-during-crisis/Lundholm M. K. (2012, October 29). Importance of citizens forbuilding of a new nation brand. Retrieved fromhttp://www.uu.se/en/media/press-releasedocument/?id=1819&area=3&typ=pm&na=McCombs, M. E., & Shaw, D. L. (1972). The agenda-settingfunction of mass media, Public Opinion Quarterly, 36(2).Retrieved fromhttp://www.unc.edu/~fbaum/teaching/PLSC541_Fall06/McCombs%20and%20Shaw%20POQ%201972.pdfMeraz S. (2009). Is There an Elite Hold? Traditional Media toSocial Media Agenda Setting Influence in Blog Networks. Journal of Computer-Mediated Communication. Volume 14 Issue3, Pages 682 – 707.NoblePrize.org, April 27, 2015. The Nobel Peace Prize for 2014.Retrieved fromhttp://www.nobelprize.org/nobel_prizes/peace/laureates/2014/press.htmlRavid B. (2013, August 13). Prime Minister's Office recruitingstudents to wage online Hasbara battles. Haaretz. Retrievedfrom http://www.haaretz.com/news/national/.premium-1.541142Rebecca W., Matsui E. & Jamil. B. R.. April 8, 2013. Quiet Progressfor Education in Pakistan. Retrieved fromhttp://www.brookings.edu/blogs/upfront/posts/2013/04/08-pakistan-education-winthropSheikh M. (2011, December 31). Progress in Pakistan:Criminalizing Practices Harmful to Women. Jurist. Retrievedfrom http://jurist.org/dateline/2011/12/maira-sheikh-pakistanwomen.phpSheizaf N. (2011, November 13). Hasbara: Why does the world failto understand us?. 972 mag. Retrieved fromhttp://972mag.com/hasbara-why-does-the-world-fail-tounderstand-us/27551/Sherriff L. (2013, August 14). Israel To Pay Students For Pro-IsraeliSocial Media Propaganda. Huffpost Students. Retrieved fromhttp://www.huffingtonpost.co.uk/2013/08/14/israel-%20pay-students-propaganda_n_3755782.html?lSMEDA. (2014). Women Entrepreneurship Initiatives. Retrievedfromhttp://www.smeda.org/index.php.option=com_content&view=article&id=236&Itemid =574The new Economy. (2014, June 17). 10 of the most dangerouscountries to be a woman.Retrieved fromhttp://www.theneweconomy.com/insight/10-of-the-mostdangerous-countries-to-be-a-womanTuttle B. (2010, March 1). Warren Buffett’s Boring, BrilliantWisdom. Retrieved fromhttp://business.time.com/2010/03/01/warren-buffettsboring-brilliant-wisdom/

Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Institute of Communication Studies
University of the Punjab, Quaid-e-Azam Campus, Lahore - 54590, Pakistan.

E-Mail : ed.jms.ics@gmail.com

Phone No. : 92-42-99231225