Impact Of Social Apps (Twitter, Facebook And Youtube) On Journalistic Culture: An Online Survey Of Working Journalists In Pakistan
Abstract
Social networking apps like Twitter, Facebook, and YouTube has transformed the traditional culture of journalism. The primary motivation of the research is to inquire the impacts of digital media on working journalists. Moreover, effectiveness of digital medium in journalistic culture is examined under the umbrella of Media Ecology/Medium Theory. Cultural Performance Theory is applied to analyze the digital cultural performance in the field of journalism. Survey method having 150 respondents (working journalists) was used to find out all these queries. Findings of the study show that news organizations in Pakistan are changing their business model by adopting digital culture for their survival. In addition, findings show that digitally illiterate journalists who do not have enough resources to hire someone for their social media management might have survival issues in future. Another important finding is that majority of the journalists are ready to leave traditional media if they will be successful in creating space for themselves on social media. In the conclusion, there are some suggestions for journalists and fresh students of media and communication studies about their survival in the arena of digital world.
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