Social Media Use and Social Endurance: Analysis of Social and Psychological Factors
Abstract
The concept of social networking originated as a new information channel for internet connections around the world, enabling communities to connect. College students use multiple internet and social media channels, including networking sites, Facebook, Instagram, and Twitter that are used to establish connections and share information about everyday life. Ninety percent of undergraduate students have their own Facebook account and spend more than two hours daily using this app for social connections. Other social networking sites are also used in the highest proportion by youngsters, including graduate and undergraduate students. The present study aimed to explore the social media use affects the social endurance of individuals in society. Moreover, it aimed to qualitatively analyze the social and psychological factors among individuals in society using social media networks that influence the level of social endurance. Positivism philosophy and inductive approach through exploratory research design were used under qualitative research method to investigate the concept of the influence of social media on social endurance. A convenient sampling technique was used to collect in-depth interviews from 15 participants who were university students. The in-depth interviews were conducted using a structured interview guide consisting of thirty-one exploratory questions addressing the influential phenomenon of social media effects through a structured interview guide. The major findings of the study reveal the significant positive influence of social media on social endurance. However, the influence of social media may vary from individual to individual based on its usage experiences. Interpersonal communication, social interactions, self-esteem, and level of confidence are social and psychological factors affecting social enduranceusing social life, lifestyle, social standards, social relations, communication, and social endurance.
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