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The role of young people is considered significant to combat climate change across the globe and digital media has played a commendable part in engaging the young generation in climate change communication as well as motivating them for climate action. This article examines the role of digital media platforms in engaging the university students in online communication about climate change. The data was gathered by conducting a cross-sectional survey in six public sector universities of Sindh province. The sample was consisted of 600 students. A close-ended questionnaire was used for data collection and the data was analyzed with SPSS software. The findings point towards a positive role of digital media in engaging the university students of Sindh in online climate change communication. The results indicate that formats of social media posts, videos, and climate change-related content supported by relevant images and research were effective in attracting the attention of university students. However, the participation of the students in climate change communication was limited to liking and sharing of the content. Finally, the lack of internet and skills to provide feedback on digital media emerged as the major hurdles in the online engagement of university students with climate change communication in Sindh, Pakistan.