Dr. Samia earned her Ph.D. from the triple-accredited (AACSB, EQUIS, and AMBA) Business School at the University of International Business and Economics, Beijing. Prior to her Ph.D., she completed her MPA and MPhil in Management at the Institute of Administrative Sciences. She believes in co-creating value and teaches courses including Marketing Management, Consumer Behavior, New Product Development and Branding, and Financial Management. She has published in renowned journals, including Electronic Commerce Research and Applications, International Journal of Managing Projects in Business, Current Psychology, Journal of Asia Business Studies, and Asian Journal of Business Ethics. Her research has also been presented at the Academy of Management Conference. Dr. Samia's research focuses on the sharing economy, online reputation system designs, consumer behavior, and business/marketing ethics. She is open to accepting MS, MPhil, and PhD students in these substantive domains. Her research profiles are provided below.