He is working as a Lecturer at the Department of Business Administration, University of the Punjab Gujranwala Campus. Prior to joining Punjab University, he was working as a Lecturer at National College of Business Administration and Economics, Lahore as a permanent part of the faculty and also as visiting faculty at University of the Punjab, Gujranwala Campus and in different private universities in Lahore. He achieved his MS/M.Phil. degree in Marketing from National College of Business Administration and Economics and currently doing PhD from the same institute. His main research interest lies in the area of Marketing. He is proficient in using various packages of research such as SPSS and AMOS. He has been teaching Marketing and Management related courses at undergraduate and postgraduate levels since January 2013.