The integration of University Social Responsibility (USR) and Sustainable Development Goals (SDGs) has become an important strategy for higher education institutions (HEIs) aiming to strengthen their social impact and long term sustainability. This study explores a road map for private sector universities of Pakistan by comparing initiatives of European universities for integration of USR and SDGs in their strategic plans. Using a qualitative research approach, it investigates how teachers, curriculum design, research environment, economic value, institutional facilities and administrative support; can lead to attain USR & UN SDGs integration. The results indicate from sample size of 58 private universities of Pakistan; only 48% are displaying their intent for USR principles and 21% SDGs are incorporated in their strategic plans. On the contrary, 85% European universities have adopted USR principles and 60% of them have documented framework for UN SDGs. Data were collected from strategic documents of universities, websites and through personal interviews of VCs & Rectors. Furthermore, the findings suggest that aligning institutional strategies with USR and SDGs; strengthen institutional credibility and support broader sustainability outcomes. Overall, this study is an addition to the existing literature by providing a way forward; how private universities of Pakistan can integrate USR and SDGs into their core functions, ultimately contributing towards academia and societal development aligned with global agenda.

KEYWORDS: Strategic planning, Sustainable Development Goals (SDGs), University Social Responsibility (USR), United Nations Global Compact (UNGC)