Table of Contents
Articles
| INFLUENCER MARKETING ON SOCIAL MEDIA: EXPLORING THE ROLE OF SOURCE CREDIBILITY IN GENERATING PARA SOCIAL RELATIONSHIPS AND PRODUCT INTEREST | |
| Seerat Fatima, Usamah Iyyaz Billah |
| CRITERIA FOR ASSESSING AND ENSURING THE TRUSTWORTHINESS IN QUALITATIVE RESEARCH | |
| Zia Ul Haq, Rizwana Rasheed, Aamir Rashid, Salma Akhter |
| DO DIFFERENT SECTORS AFFECT EQUITY RISK PREMIUMS IN EMERGING MARKETS? EVIDENCE FROM ASIA | |
| Ali Fayyaz Munir, Naveed ul Hassan, Ali Raza Elahi, Safyan Majid |
| FOURIER CAUSALITY AND VOLATILITY SPILLOVER PERSPECTIVES TO ANALYZE THE EFFECT OF TERRORISM ON TURKISH AND EUROPEAN STOCK MARKETS | |
| Adnan Hushmat |
| FACTORS INFLUENCING INFORMATION TECHNOLOGY INVESTMENTS IN SOUTH AFRICAN SMALL AND MEDIUM SIZE ENTERPRISES: A CONCEPTUAL STUDY | |
| Paul Saah, Charles Mbohwa, Nelson Sizwe Madonsela |
| EMPLOYABILITY SKILLS FOR GRADUATES TO JOIN THE BANKING SECTOR IN PAKISTAN | |
| Numan Aslam, Muhammad Hassan Danish, Kashif Munir, Sazali Abdul Wahab |
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