Consumption Pattern of Online News Media among Undergraduate Students in Two Universities in North-Central, Nigeria
Abstract
Located in the Uses and Gratification Theory, through survey method this study aimed to explore the pattern of reading and usage of online news media among undergraduate students in the two universities in North-Central Nigeria. Findings show that most of the respondents preferred using online news media because of its cost effectiveness and easy accessibility to news. Majority of the respondents preferred entertainment news and fashion news over other news. Based on these findings, the study recommends that authorities of the universities should sensitize students on the benefits of using online news media for academic purposes.
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