Impacts of Social Networking Sites on Apparel Purchasing Behavior of Female Consumers

Abstract

Asano, E. (2017). How much time do people spend on social media? Retrieved from https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic.

Authority, P. T. (2019). Pakistan Telecommunication Authority Annual Report 2019. https://www.pta.gov.pk/assets/media/pta_ann_rep_2019_27032020.pdf

Baran, S. J., & Davis, D. (2011). Mass Communication Theory: Foundations, Ferment, and Future. Delhi: Cengage Learning.

Bilal, G., Ahmed, M. A., & Shehzad, M. N. (2014). Role of social media and social networks in consumer decision making: A case of the garment sector. International Journal of Multidisciplinary Sciences and Engineering, 5(3), 1-9. Retrieved from http://www.ijmse.org/Volume5/Issue3/paper1.pdf

Bruhn, M., Schoenmueller, V. and Schäfer, D.B. (2012), "Are social media replacing traditional media in terms of brand equity creation?" Management Research Review, 35 (9), 770-790. doi: https://doi.org/10.1108/01409171211255948

Bryant, J., & Oliver, M. B. (2009). Media effects: Advances in theory and research (3rd ed.). Islamabad: National Book Foundation.

Cao, P., Meister, S., & Klante, O. (2014). How social media influence apparel purchasing behavior. Marketing Review St. Gallen, 31(6), 77-86. doi: https://doi.org/10.1365/s11621-014-0427-y

Chaturvedi, D., & Gupta, D. (2014). Effect of Social Media on Online Shopping Behaviour of Apparels in Jaipur City-an Analytical Review. Journal of Business Management, Commerce & Research, 2 (7). doi: https://doi.org/10.2139/ssrn.3204970

ElAydi, H. O. (2018). The effect of social media marketing on brand awareness through Facebook: An individual-based perspective of mobile services sector in Egypt. Open Access Library Journal, 5(10), 1-5. https://doi.org/10.4236/oalib.1104977

Evans, D. (2010). Social media marketing: the next generation of business engagement. Indiana: Wiley publishing.

 Farooq, F., & Jan, Z. (2012). The impact of social networking to influence marketing through product reviews. International Journal of Information and Communication Technology Research, 2(8). Retrieved from shorturl.at/cuJU8

Gallup (2016). Opinion Poll Information Technology Computer/Internet, Gilani Research Foundation. Retrieved from http://gallup.com.pk/wp-content/uploads/2016/06/30-June-2016-English1.pdf

Hussain, S., & Pervez, M. A. (2016). Use of Social Networking Sites among the Pakistani Youth. Pakistan Journal of Social Sciences, 36(1). https://www.bzu.edu.pk/PJSS/Vol36No12016/PJSS-Vol36-No1-28.pdf

Kellner, D., & Share, J. (2005). Toward critical media literacy: Core concepts, debates, organizations, and policy. Discourse: Studies in the Cultural Politics of Education, 26(3), 369-386.  doi: https://doi.org/10.1080/01596300500200169

Khan, A. A., & Khan, M. (2010). Pakistan textile industry facing new challenges. Research Journal of International Studies, 14(14), 21-29. Retrieved from shorturl.at/pswzC

Macnamara, J., & Zerfass, A. (2012). Social media communication in organizations: The challenges of balancing openness, strategy, and management. International Journal of Strategic Communication, 6(4), 287-308. doi: https://doi.org/10.1080/1553118X.2012.711402

Mariana, V. E., Wibawa, A. P., Hammad, J., Herdianto, R. & Haviluddin (2017). Customer trust of online shopping using social media. In IOP Conference Series: Materials Science and Engineering 403(1). doi: https://doi.org/10.1088/1757-899X/403/1/012075

Maurer, C., & Wiegmann, R. (2011). Effectiveness of advertising on social network sites: a case study on Facebook. In ENTER (pp. 485-498). doi: https://doi.org/10.1007/978-3-7091-0503-0_39.

Mbayong, N. A. (2017). Online Shopping Behaviours on Apparel Products in a Cameroon Context: Understanding the Relationships between Shopping Orientations, Gender. Online Information Search and Online Purchase Behaviour. J Account Mark, 6(239), 2. doi: https://doi.org/10.4172/2168-9601.1000239

Miles, J. G. (2014). Instagram power: build your brand and reach more customers with the power of pictures. New York: McGraw-Hill Publishing.

Nasir, S., Vel, P., & Mateen, H. (2012). Social media and buying behaviour of women in Pakistan towards the purchase of textile garments. Business Management Dynamics 2 (2), 61-69. Retrieved from http://www.bmdynamics.com/

Nazir, S., Tayyab, A., Sajid, A., Rashid, H., & Javed, I. (2012). How online shopping is affecting consumers buying behavior in Pakistan? International Journal of Computer Science Issues (IJCSI), 9(3). Retrieved from http://www.ijcsi.org/

Phillips, J., & Noble, S. M. (2007). Simply captivating: Understanding consumers' attitudes toward the cinema as an advertising medium. Journal of Advertising, 36(1), 81-94. doi: https://doi.org/10.2753/JOA0091-3367360106

Raza, S. H., Emenyeonu, O. C., Yousaf, M., & Iftikhar, M. (2021). Citizen journalism Practices during COVID-19 in spotlight: influence of user-generated contents about economic policies in perceiving government performance. Information Discovery and Delivery [Early Cite]. doi: https://doi.org/10.1108/IDD-09-2020-0118

Rehman, F. U., Ilyas, M., Nawaz, T., & Hyder, S. (2014). How Facebook advertising affects buying behavior of young consumers: The moderating role of gender. Academic Research International, 5(4), 395-404. Retrieved from shorturl.at/cCNY5

Shabbir, J., & Safwan, N. (2014). Consumer Shopping Characteristics Approach and Gender Difference in Pakistan. Journal of Marketing Management, 2(2), 01-28. Retrieved from shorturl.at/stD29

Shaheen, M., & Lodhi, R. N. (2016). Impacts of social media marketing on consumer decision making process: Descriptive study of Pakistan. Journal of Business Strategies, 10(1), 57-71. Retrieved from shorturl.at/iKLOT.

Siapera, E. (2012). Understanding new media. London: Sage publications.

Siddique, S., & Rashidi, M. Z. (2015). Influence of social media on brand consciousness: A study of apparel in Karachi. Global Journal of Management and Business Research, 15 (6). http://www.journalofbusiness.org/index.php/GJMBR/article/view/1777

Toor, A., Husnain, M., & Hussain, T. (2017). The impact of social network marketing on consumer purchase intention in Pakistan: Consumer engagement as a mediator. Asian Journal of Business and Accounting, 10(1), 167-199.

Tritama, H. B., & Tarigan, R. E. (2016). The effect of social media to the brand awareness of a product of a company. CommIT (Communication and Information Technology) Journal, 10(1), 9-14. doi: https://doi.org/10.21512/commit.v10i1.1667

West, R., & Turner, L. H. (2010). Introducing Communication Theory: Analysis and application (4th ed.). New York: McGraw-Hill Education.