Pakistani TVCs: A Critical Study of their Impact on Young Consumers
Abstract
References
Alan J. Bush, Joseph F. Hair Jr. & Robert P. Bush (1983) A Content Analysis of Animation in Television Advertising, Journal of Advertising, 12(4), 20-41, DOI: 10.1080/00913367.1983.1 0672859
Ali, R. (2016). Social Media and Youth in Pakistan: Implications on Family Relations. Global Media Journal, 14(26:24), 1-6. Retrived from https://www.globalmediajournal.com
Ali, S., & Yusaf, D. (2017). Impact of TV Advertisement on Changing Lifestyle of the youth and How TV advertisements Affect the norms and values of the society. Global Media Journal, Pakistan Edition, 1-25.
Aman. (2010, August 25). PAKISTAN RISE OF MEDIA HISTORY. Retrieved from Slide Share: https://www.slideshare.net/amanfoundation/pakistan-rise-of-media-history
Annonymous. (2013, December 16). The Evolution of Media & Advertising. Retrieved from Pakistan Advertisers Society: http://pas.org.pk/the-evolution-of-media-advertising/
Annonymous. (2017, Feburary 13). Indus Valley Seals. Retrieved from Teaching History: http://www.teachinghistory 100.org/objects/about_the_object/indus_valley_seals
Annonymous. (2019, November 01). History. Retrieved from History Pak: http://historypak.com/jahangir-khanpak istan -and-the-south-east-asia-treaty-organization/
Annonymous. (2019, November 02). History. Retrieved from History Pak: http://historypak.com/jahangir-khanpa kistan-and-the-south-east-asia-treaty-organization
Anonymous. (2020, October 22). SuperHero Timeline. Retrieved from Gunnies World Record: http://kids.guinnessw orldrecords.com/records/superlatives/superhero-timeline
Anonymous. (2021, March 11). Lifebuoy Ad. Retrieved from YouTube: https://www.youtube.com/watch?v=_YEoyv YLgPs
Anonymous. (2021, June 08). Lifebuoy Hand Wash. Retrieved from YouTube: https://www.youtube.com/watch?v= mhMuZ6DNVq0
Anonymous. (n.d.). The Dark Knight, BATMAN. Retrieved from Dccomics: https://www.dccomics.com/characters/bat man
Aurora. (2018, March 31). The Dawn of Advertising in Pakistan (1947-2017). Dawn.
Baran, S. J., Mok, J. J., Land, M., & Kang, T. Y. (1989). You Are What You Buy: Mass-Mediated Judgments of People's Worth. Journal of Communalization, 46-54. Retrived from https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1460-2466.1989.tb01028.x
Bartsch, K., & London, K. (2000). Children's use of mental state information in selecting persuasive arguments. Developmental Psychology, 36(3), 352-365. https://doi.org/10.1037/0012-1649.36.3.352
Brewer, M. B. (2001). Ingroup identification and intergroup conflict: When does ingroup love become outgroup hate? In R. D. Ashmore, L. Jussim, & D. Wilder (Eds.), Social identity, intergroup conflict, and conflict reduction (pp. 17-41). Oxford University Press.
Britannica, T. E. (2019, November 13). Advertising Communication. Retrieved from Britannica: https://www.britannica.com/topic/advertising
Canada, T. C. (2008). Valuing Arts and Culture as Cornestones of the Creative Economy. Valuing Culture: Measuring and Understanding Canada's Creative Economy (pp. 1-8). Canada: Incorporated as AERIC Inc.
Cleveland. (2018). Acculturation to the Global Consumer Culture: Ten years after and agenda for the next decade. Journal of Global Scholars of Marketing Sciences, 28(3), 257-271.
Consumo, P. C. (2009). Why Advertising is Bad for Children. Crianca e Consumo.
Council, O. o. (2009, Dec 05). Asia (Pakistan) Statistics. Retrieved from PoPCouncil: http://www.popcouncil.org/asia/ pakistan.html
D, K., & W, G. (1992). Children Television Advertising in the multi-channel environment. Communication, 42(3), 134-152. https://doi.org/10.1111/j.1460-2466.1992.tb00803.x
Doyle, P., & Saunders, J. (1990). Multiproduct Advertising Budgeting. Marketing Science, 97-113.
F, P. N. (2017). History fit to Print: 70Years of Pakistan through Print Ads. Retrieved from Daily Times: https://dailytimes.com.pk/122475/history-fit-to-print-70-years-of-pakistan-through-print-ads/
Gannon, Z., & Lawson, N. (2013). The Advertising Effect: How do we get the balance of advertising right. London: Compass.
Gardner, B., & Levy, S. (1999). The product and the brand. SAGE Publications, Inc., https://doi.org/10.4135/978145223 1372
Gilomore, A. (2014, October). Raising our quality of life: The importance of investment in arts and culture. Manchester, UK.
Goldberg, M. (1990). A quasi-experiment assessing the effectiveness of TV advertising directed to children. Journal of Marketing Research, 27(4), 445-454. https://doi.org /10.1177/002224379002700406
Hafeez, K. (2017, January 28). Bullying has to stop! DAWN Newspaper.
Haq, R. (2010, September 27). A Brief History of Pakistani Economy 1947-2010. Retrieved from RizHaq: http://www.riazhaq.com/2010/09/brief-history-of-pakistani-economy-1947.html
Hashim, S. A. (n.d.). Media Studies Print media In Pakistan. Retrieved November 01, 2019, from Academia: https://www.academia.edu/28410353/Media_Studies_Print_media_in_pakistan_syeda_aisha_shahid_and_maira_hashim
Heath, R. G. (2001). The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands. U.K.: World Advertising Research Centre (WARC).
John, W. S., Warner, D. S., Winter, W. L., & Zeigler, S. K. (1982). Advertising. New York: McGraw-Hill.
Khawar, R., & Malik, F. (2016). Bullying Behavior of Pakistani Pre-adolescents: Findings Based on Olweus Questionnaire. Pakistan Journal of Psychological Research, 31(1), 23-43.
Kiefer Lee and Steve Carter. (2005). Global Marketing Management. UK: Oxford University Press.
LA, B., & WP, R. (1968). The influencing role of the child in family decision making. Marketing Research, 5, 70-72.
Lifebuoy. (2021, June 08). Lifebuoy. Retrieved from Lifebuoy offical : https://www.lifebuoy.com/us/en
Luo, A. (2020, June 19). What is Content Analysis and How can you use it in your research? Retrieved from Scribbr: https://www.scribbr.com/methodology/content-analysis
Maker, J.K., & Childs, N.M. (2003). A Longitudinal Content Analysis of Gender Roles in Children's Television Advertisements: A 27 Year Review. Journal of Current Issues & Research in Advertising, 25, 71 - 81. DOI:10.1080/10641734.2003.10505142
Moore, E. S. (2004). Children and the changing world of advertising. Journal of Business Ethics, 52(2), 161-167. http://www.jstor.org/stable/25123243
Moore, E. S., & Lutz, R. T. (2000). Children, advertising, and product experiences: A multi method inquiry. Journal of Consumer Research, 27(1), 31-48. http://dx.doi.org/10 .1086/314307
Oates, C., Blades, M., & Gunter, B. (2001). Children and Television Advertising: When do they Understand Persuasive intent? . Journal of Consumer Behaviour, 1(3), 238-245.
O'Barr, W. M. (2005). What is Advertising? Advertising & Society Review, 6(3), 60-70. Retrieved November 01, 2019, from https://muse.jhu.edu/article/193867#info_wrap
OfCom. (2006, October 20). Media Literacy Audit: Report on media literacy amongst children. Retrieved from OfCom Organization: www.Ofcom.org.uk/advice/medialiteracy /medlitpub/medlitpubrss/child ren/children.pdf
Paracha, N. (2017). History fit to Print: 70 years of Pakistan through Print ads. Retrieved from Daily Times: https://dailytimes.com.pk/122475/history-fit-to-print-70-years-of-pakistan-through-print-ads
Petersen, L. (2019, March 05). Advantages and disadvantages of radio advertising. Retrieved from Chron: https://smallbusiness.chron.com/advantages-amp-disadvantages-radio-advertising-40629.html
Pitt, F. L., Opoku, R., Hultman, M., Abratt, R., & Spyropoulou, S. (2007). What I say about myself: Communication of brand personality by African countries. Journal of Tourism, 28(3), 835-844. DOI:10.1016/j.tourman.2006.06.003
R, H. (2009). Emotional engagement: How television builds big brands at low attention. Advertising Research, 49, 62-73. DOI:10.2501/S0021849909090060
Raju, D. A., & Devi, P. S. (2012). Means of Advertisement Impact on Consumer Buying Behaviour with Reference to Health Drinks in Kuppam. International Journal of Management and Social Sciences Research, 1(2), 31-35.
Reinartz, W. J., & Saffert, P. (2013, June). Creativity in Advertising: When It Works and When It Doesn't. Retrieved from Harvard Business Review: https://hbr.org/2013/06/creativity-in-advertising-when-it-works-and-when-it-doesnt
Rice, M. L., & Woodsmall, L. (1988). Lessons from Television: Children's Word Learning When Viewing. Child Development, 59(2), 420-429. https://doi.org/10.2307/11 30321
Rivara, F., &Menestrel, S. L. (2016). Preventing Bullying Through Science, Policy, and Practice. United States of America: National Academies Press.
Rizvi, F. (2012, November 2). Print Media In Pakistan. Retrieved from Slideshare: https://www.slideshare.net/Cancerous Confidence/print-media-in-pakistan
Roedder, D. L. (1999). Consumer socialization of children: a retrospective look at twenty five years of research. Journal of Consumer Research, 26(3), 183-213. https://doi.org/ 10.1086/209559
RS, S. (1996). Unidimensional Thinking, Multidimensiona Thinking and Characteristic Tendencies of Thought. In A. J. Sameroff, & M. M. Haith, Five to Seven Year Shift: The Age of Reason and Responsibility (pp. 63-84). Chicago: University of Chicago Press.
Saeed, K., & Siddiqui, D. A. (20017). Animations in TVCs: Content Analytic Findings from Pakistan. The 3rd International Conference on Organization and Management. Abu Dhabi: Research Gate.
Saunders, G. (2003). Archive. Retrieved from New Yorker: www.newyorker.com/archive/2003/01/27/030127fi_fiction
Schor, J. B. (2004). Born to Buy: The Commercialized Child and the New Consumer Culture. Scribner.
Sesame. (2020, October 01). Our History. Retrieved from Sesame Workshop: https://www.sesameworkshop.org/who-we-are/our-history
Shakib, T. H. (2017). A Study On The Influences of Advertisement On Consumer Buying Behavior. Business Studies Journal, 9(1), Retrieved from https://www.abacademies.org
Siddiqui, K. (2016, July 11). History of Advertising in Pakistan. Journal of Marketing Management and Consumer Behaviour, 1(2), 11-21. Retrieved October 25, 2019
Sleaford, H. (2000). Unpublished Briefing Document on Children and Advertising for the Children Society.
Som, S. M. (2019). Common Identity as a Step to Civilization Longevity. Futures the Journal of Policy, Planning and Futures Studies, 106, 37-43. DOI: 10.1016/j.futures.2018.08.002
Steenkamp, J. B. (2014). How Global Brands Create Firm Value: The 4V Model. International Marketing Review, 31(1), 5-29.
Team. (2009). Computer Age in Pakistan. Retrieved from Code Week: http://www.codeweek.pk/2009/08/computer age-in-pakistan/
Terhune, K. W. (1964). Nationalism among foreign and American students: An exploratory study. Journal of Conflict Resolution, 8(3), 256-270. https://doi.org/10.1177/002200276400800304
Thierer, A. (2012, May 13). We All Hate Advertising, But We Can't Live Without It. Retrieved from Forbes: https://www.forbes.com
Tomlinson, J. (2003). The Global Transformations Reader. Cambridge: Blackwell Publications.
Wheeler, A. (2017). Designing Brand Identity. New Jersey: John Wiley & Sons, Inc.
William, R. (1980). Advertising: The Magic System. Problems in Materialism and Culture, 1(1), 170-195. Retrieved November 01, 2019
Wright, J. S., Warner, D. S., Winter, W. L., & Zeigler, S. K. (1977). Advertising. New York: Mc. GrawHill.
Yaakop, A., & Hemsley-Brown, J. (2014). Attitudes toward Specific Advertising Media (AM): Informative or Manipulative? Asian Social Science, 10(7), 200-212.
Yelbert, M. N. (2010). Effects of advertising of hair products on student's purchasing habits.
Yoshida, K. (2011). National Identity (Re)Construction in Japanese and American Animated Film: Self and Other Representation in Pocahontas and Princess Mononoke. Rederive from https://www.semanticscholar.org
Zeedyk, S. (1995). The role of television advertising in children's food choice. Retrieved from Academia.edu: https://www.academia.edu/30269346/The_role_of_television_advertising_in_childrens_food_choice
Full Text: PDF
Refbacks
- There are currently no refbacks.