Journal of Media Studies
Table of Contents
Articles
| Pakistani TVCs: A Critical Study of their Impact on Young Consumers | |
| Nida Ijaz, Aisha Saddiqa |
| How does brand promotion on special occasions impact consumer purchasing behavior? | |
| Zaeem Yasin, Shazia Ismail Toor, Fatima Raza |
| Use of Collective Memories in Conflicts: A Peace Journalism Perspective in Representation of Therik e Taliban Talks with Pakistani Government | |
| Muhammad Tarique, Lubna Shaheen, Sumera Batool |
| Motives for Smartphone Use as Predictors of Absent Presence Situations among University Students in Pakistan | |
| Robina Saeed, Mudassar Hussain, Sumera Batool |
| Proposing Campus Radios as a Sustainable Medium of Community Development in Pakistan | |
| Abdulhamid Mpoza |
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