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Young people's eating choices are significantly influenced by electronic media since it exposes them to influencer campaigns, social media trends, and commercials. This article aimed to investigate the impact of electronic media on food choices among youth. A cross-sectional research design was used and a survey research questionnaire was designed to collect data from adolescents and adults. (N=216) (n=151 men and n=149 women), students with the age range 20- 35 were selected using a simple random sampling technique from the Department of Institute of Social and Cultural Studies, University of the Punjab Lahore. Data was collected from the BS Sociology Students. Descriptive statistics, correlation analysis, and inferential statistics of simple linear regression were used to examine the study hypothesis. The findings of the study show a significant association between the food choice of youth and their exposure to social media. Moreover, exposure to social media was a significant predictor of food choices of youth. It was concluded that electronic media play an important role in affecting the food choices of youth. The analysis also shows that there is a strong and important positive relationship between independent and dependent variables. Increase the use of electronic media; the effect on food choices is also increasing. Analysis of the data also shows that electronic media affect the fast-food chain. Advertisements through electronic media affect the youth food choices. Advertisement mainly focuses on fast food. Youth select fast food above homemade food. And fast food is not good for youth health. Fast food causes many health’s issues; most common is obesity, overweight and many other health related issues. Online food delivery and food ordering apps also influence the food choices of youth.