International Journal of Business Reflections


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Announcements

 

Call for Papers: December 2026 Issue

 

Dear Scholar/Academician,

It is our great pleasure to invite you to submit or recommend a manuscript to the International Journal of Business Reflections (IJBR).

IJBR is a peer-reviewed, HEC-recognized, open-access international academic journal, indexed in renowned databases such as HJRS, DOAJ, and Crossref. The journal publishes high-quality research papers covering a wide range of topics in Business and Management.

The scope of the upcoming issue includes, but is not limited to, the following areas:

  • Accounting & Finance
  • Strategic Management
  • Microfinance and Financial Inclusion
  • Marketing and Digital Marketing
  • Internet of Things (IoT)
  • Information Technology Management
  • Digital Banking and AI-enabled Digital Banking
  • Economics, Econometrics, and Islamic Banking
  • Trade, Investment, and Economic Integration
  • Human Resource Management
  • Organizational Behaviour
  • Entrepreneurship and Entrepreneurial Marketing
  • Insurance and Risk Management
  • Health Insurance and Social Protection
  • Hospitality and Tourism Management
  • Innovation and Change Management
  • Challenges and Opportunities in the Post-Pandemic World

Submission Deadline: 19 October 2026

Manuscripts must be submitted electronically via the following link:
http://journals.pu.edu.pk/journals/index.php/ijbr/login

Note: There are no processing or publication charges.

 

 
Posted: 2020-09-10
 
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Vol 7, No 1 (2026): International Journal of Business Reflections

Table of Contents

Articles

DIGITAL TRANSFORMATION AS A CATALYST FOR SUSTAINABLE PERFORMANCE: INTRODUCING DIGITAL COMPETITIVE ADVANTAGE IN SOUTH AFRICAN HOSPITALITY INDUSTRY PDF
Caswell Nkotsana Maja, Olawale Fatoki
INVESTOR SENTIMENTS AND STOCK RETURNS: A QUANTITATIVE STUDY ON CO-INTEGRATION AND LEAD-LAG CAUSAL RELATIONSHIP PDF
Namra Iqbal
STRUGGLING FOR SUSTAINABILITY: A QUADRUPLE BOTTOM LINE VIEW OF HEIS IN PAKISTAN PDF
Numan Aslam, Sazali Abdul Wahab, Ahmad Shaharudin Abdul Latiff
STRATEGIC INTEGRATION OF USR AND SDGs IN PRIVATE UNIVERSITIES OF PAKISTAN PDF
Safdar Nadeem Ch, Nazar Hussain Phulpoto
EXPLORATION OF VALUE-ADDED FINANCIAL REVENUE ENHANCEMENT STRATEGIES IN HEIs PDF
Shaukat Ali Khan, Muhammad Tariq Yousafzai
BEYOND STRATEGY: HOW FIRM INNOVATIVENESS TRANSFORMS STRATEGIC ORIENTATIONS INTO ORGANIZATIONAL DEVELOPMENT PDF
Mehak Ali, Yasin Munir, Sana Azeem


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